The start point for the best source of fleet information |
New diesel XF to help Jaguar 're-engage' with contract hire
Date: 11 July 2011 | Author: Hugh Hunston
Jaguar plans to use the new 2.2-litre diesel XF as a foundation for "re-engaging" with contract hire and leasing firms while encouraging dealers to be more "corporate savvy" in pursuing local community business.
Outlining the strategy at the launch of the XF's "major makeover", Geoff Cousins, Jaguar UK's MD, said the new 149g/km, 52.3mpg, eight-speed XF meant the company could return to the four-cylinder executive territory "with a vengeance".
He added: "We have been out of the [four-cylinder] segment for four years so it is time to re-engage with contract hire and leasing companies."
"We will also be talking to FTSE 100 blue chip companies and wealth management funds, their CEOs and board members to help them understand advances on tax efficiency and running costs. Even the 3.0-litre V6 diesel XF has a 169g/km rating so when the fleet guys go to HR directors and fleet managers they know what is being discussed."
Cousins predicted in the build up to deliveries of the car starting in September that the fleet factor for the revamped XF range could "ultimately creep up to 60% but this year should even out at 35%."
Follow BusinessCar on TWITTER
