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Tusker has rebranded its logo, website and corporate communications "to better reflect the products and services it supplies to its customers".
The salary-sacrifice provider said the new brand design reflected customer research, which found that clients thought Tusker simplified fleet operations, while staff determined the brand personality as being 'bright', 'helpful 'and down to earth.'
Tusker managing director David Hosking said: "The rebranding more accurately displays the ethos and culture of the company as we take the business to the next exciting stage in its evolution.
"We will continue the culture of simplicity and will now be focusing on making the driver and employee journeys on our systems even simpler and more intuitive," Hosking added.
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