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Vauxhall added a lower-price trim level, called Earth, in the second half of this year, giving it a sub-£30,000 price point when you include the £5000 Government grant for ultra low-emission vehicles, but Allen says the more expensive Positiv and Electron specs are attracting the most interest. "We're finding very few people go for the Earth model. People spending that kind of money are mainly going for the Electron top spec on the basis that they want leather, parking sensors, hard drive, Bose speakers etc," he reveals. Meanwhile, the cars traded in have been different for the brand, too, with Vauxhalls being "the exception rather than the norm", while Porsche, Mercedes-Benz and Audi models can be counted among those exchanged for an Ampera.
Around half of the 450 cars registered so far have gone into the corporate arena, and the majority of those are through leasing companies. "There is a fairly wide range of leasing prices, from £399 up to £599, and I'd imagine the ones at £399 are doing a hell of a lot more business," states Allen. "It comes down to confidence in the residual value - some are more bullish than others. We have a Cap RV of 40%-plus at three years and 30,000 miles, so it's up to us to try and manage that as we go forward. Higher RVs mean lower lease rates and more interest."
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