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Other businesses, such as London-based firms including architects and engineers, use the company by getting public transport to the outskirts of the city, then collect a car to continue their journey to a site outside of London.
"The businesses we are targeting are those that are physically local to our vehicles, then we go for businesses that we know have an occasional need - those that are mostly office-based but occasionally need to go out to site," said Edgar, who also pointed to relationships with commercial landlords where offices have parking issues.
"Lots of organisations are trying to use more public transport, reduce travel, cut the cost of renting parking spaces and reducing fixed costs," he added.
Zipcar also operates a £75 driving-time voucher if one business refers another to the company, which Edgar said works well in shared buildings, and can also lead to positioning more vehicles in an area as demand increases, which is particularly useful for getting a greater choice of vehicles, including seven-seat people carriers and vans if required.
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