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ZIPCAR: Shared solution?

Date: 15 August 2013

 

The firm has around 1500 cars in the UK, most of which are in London and 200 of which are VW Transporter vans. Zipcar sticks mainly with Volkswagen, although there are other makes such as Audi and Vauxhall, including four range-extender Amperas.

"We stick largely with the VW family because of the intuitive nature of how to drive one, as our members sometimes only drive once a month," explained Edgar. "We researched the intuitive nature of vehicles and with VW it was the one that people were most happy to drive. It's enough to get across the concept of car-sharing without having to explain the car too."

Owned by Avis Budget Group, which bought Zipcar for $500m (£328m) at the beginning of this year, any Zipcar expansion is likely to come in conjunction with its new parent company, looking at locations where Avis already has a presence.

"What could make an impact will be the integration with Avis Budget Group, and the same for airport locations - if we can start to get more business travellers aware of this and generate interest," Edgar explained. "Are there cities Avis is in that we could put Zipcar in, even on their premises? Are there any opportunities at train stations where they have an offer nearby? And are there any cities where neither operate but together a joint offering may stack up?

"Will there be expansion in the UK? Yes, but it is not imminent."



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