Our Fleet Test Drive: Seat Exeo ST - 10th Report
23 September 2010
Author: Rachel Burgess
The Seat brand is seemingly flying under a lot of people's radars.
Seat has historically thrived on its sporty models such as the Leon and Ibiza Cupra, but how to appeal to fleets? There has been plenty of advertising pushing the Exeo, to business customers in particular, which will start to get the message across, but still, when friends and family see it, the common reaction is: "That's nice - what is it?" In a trip to Halfords to buy spare bulbs for a Continental break, the two men at the service desk looked blankly when I named the model. It was, of course, on their system, and they supplied me with the correct lights, but they didn't initially have a clue.
Seat has a way to go to carve a name for itself away from the fun, niche products and, in doing so, appeal to fleets. As brand awareness increases, businesses will wise up to the good value and quality cars - like the Exeo - on offer.
|Seat Exeo ST 2.0 TDI 143hp|
|Claimed combined |
|Our average consumption||37.6mpg|
|CO2 (tax) ||143g/km CO2|
|BIK 20/40% per month||£71/£141|
|Boot space (min/max)||442/1354 litres|
|Why we’re running it||Seat’s first foray|
into estate market
|Positive||Good public |
reaction to car
|Negative||Too few people |
know what it is