Error parsing XSLT file: \xslt\FacebookOpenGraph.xslt Our Fleet Test Drive: Seat Exeo ST - 3rd Report
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Our Fleet Test Drive: Seat Exeo ST - 3rd Report

Date: 17 May 2010   |   Author: Rachel Burgess


We try to keep quiet about our Exeo's Audi A4 underpinnings, preferring instead to let passengers enjoy the car as a Seat.

That's because we're interested in how much of an impact badge snobbery has on people's opinions. We tried this approach on one of the mag's bosses, a family man typically used to Mercedes and the like, and his feedback was that the interior was Smart and "much like an Audi". Very perceptive. We've since revealed the estate's heritage, but this hasn't affected his opinion. "Knowing it's an old-generation A4 is a reassuring factor, but it definitely isn't a determining factor," he says. In fact, he regards Seat as an up-and-coming brand with good marketing and style.

"I think Seat knows it market and I think this launch is further example of this - it was something that was obviously missing," he says. And while "its not quite as big as it looks", he would still consider buying one.

Seat Exeo ST 2.0 TDI 143hp
Claimed combined
Our average
P11D price£21,215
Model price range£19,775-£24,285
CO2 (tax) 143g/km (20%)
BIK 20/40% per month£71/£141
Service interval£1937
Why we’re running itTo see whether Seat’s first
upper medium competitor
is a serious proposition
PositiveFresh face for the
estate market
NegativeNot as big as it
looks for an estate