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Mazda UK's managing director, Jeremy Thompson, tells BusinessCar the firm is gearing up for a massive fleet offensive with the new model: "This car gives us the opportunity to get back into the corporate sector in a very significant way and we've now got a significant advantage over the competition. To that end, for the next couple of months, we're going to take the whole retail team off their current jobs and we're going to use them to get the car in front of as many fleet customers as possible before it goes on sale in January."
Mazda made the decision to concentrate on conventional engine technology with the 6 and the rest of its current range rather than heading down the hybrid or electric route, but it hasn't ruled that out for later on.
Thompson explains: "The key for us is to establish the most efficient conventional solution before we move to the next level, whereas some other manufacturers have sought to overcome the inefficiencies of existing engines by adding on those solutions. We're doing it the right way - it's progressive and organic development.
"The next big building block in our Skyactiv programme will be the introduction of alternative fuels or electric systems, but that's not for now. What we've done with this car is put all of the technology up front to give us what we know is a market-leading solution.
"There is a working relationship with Toyota on hybrid technology, so at some point we will have access to that."
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