CV SHOW: Ford expands SportVan range to capture owner operators
24 April 2007
Ford has today (24 April) added the Transit to its SportVan range and hinted that it will also introduce a Transit Connect SportVan (pictured).
The SportVan range was kicked-off in 2006 with the Fiesta SportVan aimed at owner operators.
The high specification Transit SportVan, based on the 260, short wheelbase, front drive model, goes on sale in June priced from £18,750 (excl. VAT). Equipment on the 130PS 2.4-litre TDCi Transit includes blue metallic paint, bonnet stripes, 18-inch alloys, leather seats and a spoiler.
Ford will produce the Tranist SportVan as a special edition with just 500 destined for the UK.
Ford CV director Steve Kimber said: "I think this van will appeal to a part of the market we've not seriously courted before - the small operator."
Also shown at the CV Show was a concept version of a Transit Connect SportVan, which was not confirmed for production.
Executives did hint, however, that if the market response was strong enough it could be added to the SportVan line-up.
Peter Fleet, Ford Europe CV sales and marketing director said: "We recognise a requirement for additional sporty performance and styling features on vans.
"Drivers using a van for business typically tally the highest mileages or hours behind the wheel. By giving customers a sense of pride through the combination of special performance, styling and comfort features, we can add substantially to their enjoyment of a commercial vehicle."