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Awards 2010 - Luxury: Audi A8

Date: 26 January 2010


Audi has broken a trend by hanging onto this Luxury car category for the third year in a row. Historically, the title is held for two consecutive years, as was the case with both the Mercedes S-class and Jaguar's XJ before Audi took it in 2008 and 2009.

The A8 is now one of the oldest cars in the segment, which means it has had the time to prove its worth to fleets needing director level or chauffeur fleet cars.

An all-new A8 was unveiled at the Detroit motor show earlier this month ahead of UK arrivals in March. Audi will be making history by making it the first luxury model to beat the 161g/km capital allowance boundary with a 159g/km 3.0-litre diesel version. The next A8 will also introduce a host of new features, not least Audi's version of technology enabling drivers to send navigation destinations to the car from a computer, as well as access Google Maps on the move.

This year will be interesting for the luxury sector, with a new Jaguar XJ joining the A8 and the new BMW 7-series that has been on sale for just over 12 months.