BUSINESSCAR TECHIES: Technological innovation powering fleet plans

Date: 14 May 2013

"We have a room full of technical engineers looking for innovations, and in the last six or seven years we've had 10 patents pending on a new technology. Some won't go anywhere and some could change the world," says Clive Girling, Tracker's marketing and technology director, outlining how important technology is to the firm, which picked up Highly Commended acclaim for its Tracker Fleet system in the 2012 BusinessCar Fleet Technology Awards, known as the Techies.

 "Technical innovation is very important. If you look back 20 years to when Tracker began, it came out of technology - the technical solution at that point was stolen vehicle recovery," he says. "We continue to innovate in that market a lot. At its heart Tracker is a technology company and wraps customer service around that."

Having launched its Tracker Fleet product onto the market late last year as part of a bid to grow its share of corporate business, Girling explains one of the ways in which the firm attracts new business: "It comes back to taking technology and proving it adds value. We're very good at developing innovative technology and widgets. Most are still sat on the shelf and 90% will never see the light of day, but the real trick is to spot things that make a real return on investment for the end user."

Tracker has developers constantly working on new ideas. "Some things we'll dust off from five years ago when the market wasn't ready. It's the advantage of being a core developer - you have the ability to mix old and new," he says.

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