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The telematics market is heading down two distinct paths at present, according to Tracker, with driver behaviour and vehicle performance both of interest.
"We've got engineers and software developers working on some interesting stuff," Girling reveals. "The speed of development and technical change has not reduced. As a proportion of revenue, Tracker is spending more money on research and development than ever before. I don't see that changing and there's some really good stuff to come out."
"We're certainly not writing any less business, but it's a slightly different model," adds Tracker product manager Robin Fellows. "It used to be about upfront cost; now it's a lower or no upfront fee with slightly higher monthly subscription because not having the upfront cost makes it a lot more palatable."
Tracker is working with insurance firm Direct Line Group in a development that could reshape the company if it takes off.
If insurance companies start increasing the use of tracking technology in premium-holders' vehicles, Tracker marketing and technology manager Clive Girling feels it could be a game-changer. "It's small at the moment but it could, if it takes off, swing round very quickly," he says. "A big fleet deal is in the hundreds, but insurance and telematics - you're suddenly talking about hundreds of thousands of vehicles and things change then.
"It could be huge. If one of the major insurers decides telematics needs to
be in every vehicle, it's a huge step-change, driving innovation in the product as well as more widespread and rapid installation into vehicles."
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