We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive all cookies on the Business Car website. However, if you would like to, you can change your cookies at any time
The start point for the best source of fleet information |
Smartphones are opening up two interesting avenues for Tracker, in both the recording and viewing of its data. "It feels like we should see that as the next area of development," says Tracker marketing and technology manager Clive Girling. "Everyone has a smartphone, but there are issues with using them."
"A smartphone as a window to the data set is not going to go away and will be more and more likely across iPhone, iPad and laptop," he continues. "As a technological developer we've had to learn a whole batch of new skills - 10 years ago everyone had a PC with a 10x12in screen, but now screen sizes are different.
"We've got our people now spending time doing stuff they weren't two years ago, when it was just content not delivery," he reveals. "Now half our time is spent on how to deliver, and when it's done well it's beautiful. When it's right it's seamless and works; when it's wrong it's horrible, so as software develops it's changed our focus and will continue to."
Girling is less sure about the use of smartphones as data collection devices. "There are issues about powering, security and end-user control of device," says Girling, with individuals able to leave the phone at home to avoid being tracked.
"You can absolutely use an iPhone today as a quite sophisticated black box - track location, times, acceleration etc, but it's all meaningless if you've 'left your iPhone at home'," Girling concluded. "I don't think this has shaken out at all about whether iPhones could ever be a valid data collection device, but suffice to say we're spending a lot of time working on it to find out if they are."
BusinessCar magazine ©2019
Business Car Magazine © 2020 | Business Car is part of NS Media Group.
