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Girling says Tracker is "a little unusual" in that it covers all levels of the tracking business in-house, from software development to the installation and customer service. "You have control of the whole process. It does make a difference to how the package feels to the end user," he says.
Emphasising the point that the firm prides itself on "technical innovation and improvement", Girling highlights the recent development of the Transient Voltage Detection system that records vehicle idling time via sensing the electrical noise generated when an engine is running. As well as being accurate, it saves having to connect a third wire to the ignition switch, which Girling claims saves time on the installation. "The hardest thing is getting the hardware into a vehicle.
It takes time and effort to get to the customer and take the vehicle off the road," he says. "It takes 20 minutes less time [with TVD] as you don't have to find the ignition wire - it's a secondary benefit but important."
Tracker's marketing and technology boss claims he's seen a shift in the mentality of the market in the past year or so. "When you look at where the market is compared to 12 months ago when we launched Tracker Fleet, there is some sense of stability coming into the marketplace," he observes. "It's been driven for a lot of years on a commodity basis. People kind of get vehicle tracking and think it will be useful, but would buy as cheaply as possible - how cheaply will it be installed and the cost of airtime and service package." In the past year, he says that has shifted more towards "delivering value as people now get vehicle tracking, and it's curved at a price point where people feel right".
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