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Peugeot is planning to launch 14 new models in the next few years in a bid to move three places up the world car-maker ranking.
Peugeot currently sits at number 10 (by volume) in the list of world car-makers and hopes to jump to number seven by 2015.
The move will be powered by a new logo and 14 new models by 2012. The move comes a year after sister firm Citroen went through a similar exercise.
At the announcement in Paris today, the firm also revealed a new sports car concept to illustrate future Peugeot styling.
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