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Peugeot wins deal with Ann Summers

Date: 25 March 2010

Peugeot has won an exclusive deal to supply the raunchy party firm Ann Summers with 80 new cars.

The company chose a mix of Peugeot 107, 207 and 308 models for its party organisers.

According to Ann Summers party plan director Kyle Rowe, the choice reflects "the desirability and environmental performance of Peugeot cars".

Rowe continued: "Our party organisers travel many miles in their work so we want to ensure the cars they drive make them happy while also reflecting our brand values.

"Obviously environmental performance is important to us, while quality and fuel economy matters to them. The fact that they look great and are enjoyable to drive has made the purchase decision very easy."

Phil Robson, Peugeot fleet director, said: 'We're delighted that Ann Summers has selected a range of Peugeot cars, above others, for its preferred choice of transport. The pleasure in driving cars that are fun and dynamic motivates all of us, so we fully understand the importance they place on desirability, style and quality."

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