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Awards 2009 - Insurance: Norwich Union

Date: 27 January 2009

We are honouring the insurance sector for the first time this year, and Norwich Union has laid down the marker for others to follow.

The company enjoyed a comfortable winning margin, which it attributed to its two fleet-focussed insurance products, Fleet Wise and Mini Fleet. Fleet Wise caters for larger fleets, while Mini Fleet works with those with smaller requirements.

The two products were refreshed and re-launched in January 2008, and the company has been enjoying the benefits since.

"We're in the market for the long term," said Mark Keavney, development manager at Norwich Union (pictured accepting the BusinessCar award). "We have about a 20% share of the fleet marketplace. We can cater for all fleet types and are extremely flexible.

On winning the award, Keavney said: "We are delighted to have been voted for by the readers in an independent survey. We take awards very seriously."

This might be the first time the name Norwich Union has emerged as our insurance company of the year, but it will also be the last. The company is undergoing a major re-branding in 2009 that will see it take the Aviva name that it uses around the rest of the world.



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